Economist Survey on New Media and Implications for Dynamics
Finished reading a great survey of the New Media in the Economist .
A lot of what it talks about in terms of new kinds of user generated content applies to work we as a community are doing (Dynamics blogs, newsgroups, solutions finder etc).
One could replace “media” with “software” and ask the question of what role does community development and even advertising models apply? Clearly what we are doing with our Code Galleries such as Dynamics SNAP is a step in that direction.
But more broadly and historically the Dynamics community has the most organic reach to deliver “micro-verticals” and “highly localized” business applications. These attributes are being referred to as the phenomenon of Long Tail by the new media types.
We as a community need to make our “content” (localizations, customizations and ISV extensions) more discoverable and sharable. We need get all the various solutions that span our community into Solution Finder. And get better at sharing our custom extensions through community mechanisms such as Dynamics SNAP.
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About satyanadella
Satya Nadella is corporate vice president responsible for leading the Product Group within Microsoft Business Solutions.
Nadella joined Microsoft in 1992 and has held a variety of marketing, product development and general management roles. Before taking on his current role, Nadella was responsible for launching and leading Microsoft bCentral, the leading Internet service providing Web presence, communications, customer marketing and e-commerce tools to small businesses. Nadella became part of Business Solutions when the division was formed by combining the bCentral, Great Plains and Navision a/s groups.
Before that, he was general manager for the Commerce Platforms Group and led the development efforts for Microsoft Commerce Server and Microsoft BizTalk Server. Nadella was also a key member of several advanced technology incubation efforts inside Microsoft, including interactive television (ITV) and digital rights management (DRM). Nadellas first assignment at Microsoft was in the Windows Developer Relations group, where he was a program manager.
Before joining Microsoft, Nadella was a member of the technology staff at Sun Microsystems Inc.
Nadella has a masters degree in computer science from the University of Wisconsin and a masters degree in business administration from the University of Chicago.
