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  I enjoyed the Fast Company piece on Oakley titled Optical Illusion. This is a a company that lives and breathes their brand and the directions ot their office are a fine example   Turn on One Icon Drive. Pass the abandoned motocross ramp. Read More...
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digg_url = "http://blogs.msdn.com/stevecla01/archive/2008/06/11/brand-heaven-hell.aspx";digg_title = "Brand Heaven & Hell";digg_bgcolor = "#FFFFFF";digg_skin = "normal"; digg_url = undefined;digg_title = undefined;digg_bgcolor = undefined;digg_skin = Read More...
digg_url = 'http://blogs.msdn.com/stevecla01/archive/2008/05/12/brand-tags-the-consumer-pulse.aspx'; As Seth says , inane but fascinating. Brand Tags is a simple game where you pick one-word associations to go with major brands. The resulting pages show Read More...
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